Piktochart Review: Is It Worth It for Creating Infographics?

Turning a spreadsheet of numbers or a wall of bullet points into something people actually want to look at is a recurring headache for marketers, educators, HR teams, and small business owners alike. Teams evaluating this type of tool typically run into the same three frustrations: general-purpose design software has a learning curve that eats up a whole afternoon, free template libraries tend to look generic and overused, and pricing often scales awkwardly the moment more than one person on the team needs editing access. This is the gap that infographic-focused platforms like Piktochart are built to close.

This review walks through what Piktochart actually offers, how its pricing structure is organized, where it holds up well, where it falls short, and how it compares to some of the other tools in the same space. If you’re trying to decide whether it deserves a spot on your shortlist, the goal here is to give you enough context to make that call for your own team and workflow, rather than a generic feature dump.

Three Criteria Worth Applying to Any Infographic Tool

Before comparing specific products, it helps to have a simple framework, since most visual-content tools in this category can be judged on the same three fronts:

• Ease of use versus template quality. A tool can be simple to use but ship with templates that look dated or overly generic, or it can offer strong design assets locked behind a workflow that takes weeks to learn comfortably. The better options for non-designers balance both, so the templates still look polished without requiring a design background to customize them well.
• Collaboration and brand consistency. Once more than one person touches a design, features like shared brand kits, team folders, approval workflows, and commenting start to matter more than the raw size of the template library. This is usually where the difference between a free tool and a paid team plan becomes obvious.
• Pricing structure and scalability. A tool that’s affordable for a single user can become expensive quickly once a team needs multiple seats or higher export limits, so it’s worth mapping out realistic future usage – not just today’s needs – before choosing a tier.

What Is Piktochart?

Piktochart is a browser-based visual content platform aimed at people who need to produce infographics, reports, presentations, and social media graphics without a design background. It’s positioned less as a general creative suite and more as a purpose-built tool for turning information into visuals: charts, data-driven graphics, one-page reports, and similar formats.

The platform is drag-and-drop based, built around a library of templates that users customize rather than design from a blank canvas. This makes it a natural fit for non-designers on marketing, HR, education, and communications teams who need to produce visual content regularly but don’t have time to learn a full design application from scratch. The tradeoff of that focus, as with any specialized tool, is that it isn’t trying to compete with full illustration or layout software – and it doesn’t need to, for the audience it’s built for.

Key Features

Piktochart’s feature set is organized around a handful of core use cases rather than trying to cover every type of design work:

• Infographic and report templates. A library of pre-built layouts organized by category – marketing reports, educational infographics, social graphics, and similar formats – which can be customized through a drag-and-drop editor without touching code or complex design tools.
• Data visualization tools. Built-in chart types that can pull data from spreadsheets or manual entry, which is one of the platform’s more distinguishing features compared to general design tools that require charts to be built manually or imported as static images.
• Video and animated content. Some plans support short video and animated graphic creation in addition to static designs, which is useful for teams that also need social media content and not just printable reports.
• Brand kit functionality. The more advanced brand-management tools – saving and applying brand colors, fonts, and logos – are part of the Business plan, which matters once more than one person is producing content under the same brand.
• Team collaboration. Collaboration capabilities, including shared projects and comment or annotation permissions, are available starting on the Free plan, with additional team and organization-level functionality on higher tiers for teams producing content together rather than everyone working from separate, disconnected files.
• Export and sharing options. Export limits scale by plan: Free is limited to PNG only, capped at 2 downloads; Pro adds unlimited PNG exports; Business adds unlimited PNG, PDF, and PowerPoint exports. Designs can also be shared as interactive web links and embeds, which is useful for both print-style reports and web-native content.

Pricing Overview

Piktochart uses a tiered subscription model that scales from a permanent free plan up to team and enterprise pricing. As of this writing, published pricing is as follows:

Under annual billing, that works out to $120/year for Pro and $204/year for Business, with annual plans generally offering savings of up to around 33% compared with paying monthly, depending on the tier.

In practice: Free is useful for testing the workflow and light use, but it’s limited to 2 PNG downloads. Pro is best suited to users who mainly need substantially higher usage and unlimited PNG exporting. Business adds the stronger brand-management capabilities along with unlimited PNG, PDF, and PowerPoint exporting. Enterprise is aimed at larger organizations that need admin and security features like SSO/SAML and workspace management, with custom pricing.

Pricing and feature allocation can change over time, so it’s worth confirming the current breakdown directly on Piktochart’s pricing page before choosing a plan. Business is worth considering when your team specifically needs advanced Brand Kit controls or PDF and PowerPoint exports, rather than simply because multiple people need editing access.

Pros and Cons

Pros

• Purpose-built for infographics and data-driven visuals, rather than being a general design tool that happens to include infographic templates as an afterthought.
• Genuinely approachable for non-designers, with a shorter learning curve than more full-featured design suites.
• Native chart and data-import tools save time compared to manually building charts inside a general design tool.
• Brand kit tools on the Business plan, along with collaboration features available from the Free plan up, help keep multi-contributor projects visually consistent without a lot of manual policing.
• Interactive and embeddable export options give some flexibility beyond static image or PDF files.

Cons

• The template style leans toward a fairly recognizable “infographic” look, which may feel limiting for teams wanting more distinctive, custom branding.
• Advanced design control is more restricted than in general-purpose tools, so highly custom layouts can be harder to achieve without workarounds.
• Free tier export options are limited to 2 PNG downloads, enough for light testing but not most regular use – most regular users will likely need at least the Pro plan to get real use out of it.
• Per-seat team pricing can add up for larger teams compared to some flat-rate or broader-scope competitors.

Who Should Use Piktochart?

Piktochart tends to be the strongest fit for a fairly specific set of use cases rather than being an equally good match for every kind of visual content:

• Solo marketers and small business owners who need to produce social graphics, one-page reports, or simple infographics without hiring a designer or learning a heavier design tool.
• In-house marketing or communications teams at small-to-midsize companies who regularly need data-driven reports or recurring infographic formats and want brand consistency across multiple contributors.
• Educators and HR or L&D teams producing training materials, onboarding guides, or educational infographics on a recurring basis, where template reuse saves real time.
• Agencies producing quick, client-ready visual reports where turnaround speed matters more than highly custom, from-scratch design work.

Teams that need heavy custom branding, complex layout control, or a full creative suite covering illustration and advanced typography may find general-purpose design tools, or more design-flexible platforms, a better long-term fit for their workflow.

Piktochart Alternatives

Piktochart isn’t the only option in the visual content space, and depending on your team’s priorities, one of the following alternatives might be a closer match:

Visme

Visme covers more ground than Piktochart, extending into presentations, branded documents, and interactive content in addition to infographics. Teams that need one platform for multiple content types, and that are willing to spend more time learning a broader toolset, often find Visme’s added flexibility worth the tradeoff. It generally sits at a similar or slightly higher price point than Piktochart’s team tiers, and its brand control features tend to go a bit further for organizations with stricter style guides.

Canva

Canva is the more general-purpose option, with a much larger template library covering everything from social posts to print materials, not just infographics. Its learning curve is comparably low, and its lower-tier pricing makes it an easy default for teams that need a wide range of design outputs beyond reports and infographics. The tradeoff is that Canva’s data-visualization tools are less specialized than Piktochart’s, so building data-heavy charts and reports can take more manual work.

Venngage

Venngage is arguably Piktochart’s closest direct competitor, built around a similar focus on infographics, reports, and charts. The two are often shortlisted together, and the choice between them tends to come down to template style preference and small differences in chart customization rather than a clear feature gap between the platforms.

Snappa and Genially

Snappa is a simpler, lighter-weight tool best suited to quick social graphics rather than full infographic projects, and its pricing reflects that narrower scope. Genially takes a different angle entirely, focusing on interactive and animated content, which makes it worth a look for teams that want clickable, presentation-style visuals rather than static exports.

Final Verdict

Piktochart earns its place in this category by staying focused: it’s built around infographics, data visualization, and report-style content rather than trying to be a do-everything design tool. For non-designers on marketing, HR, or education teams who need to produce this kind of content regularly, that focus translates into a shorter learning curve and templates that don’t require much manual chart-building. Teams that need broader design flexibility or highly custom branding may want to weigh it against a more general-purpose tool like Canva or a broader platform like Visme before deciding.

If your team’s day-to-day content needs line up with infographics, one-page reports, and data-driven visuals, Piktochart is a reasonable tool to test against your own workflow before committing to a paid plan.